Now I completely ate up the beautiful cheese of pre-teen pop star, Jusin Bieber’s album “My World, 2.0″ in which he expressed, track after track, his undying love for his baby, claiming their hearts and worlds were one. It was bubblegum pop in its purest form. That Bieber embraced his icon status and all the hypocrisies that came along with it, even mocking himself (see Saturday Night Live Skit or Funny or Die Skit) garnished a certain level of respect from me.
But his new video, “Pray”, is totally fucked up. I guess I was ok with him being an authority on something as superficial and ambiguous as love, but this new video gets political in ways that I am not ok with. Jusin Bieber, social justice super-hot super hero extraordinarire, saving the world. It seems like he is running for president or something (oh hay Wyclef Jean). Presenting a facade that Bieber writing this song or his audience listening to it will some how bring about any change is as naive as the facebook meme equating cartoon pictures with the ending of child abuse. Not to mention the seriously screwy images the video uses to portray some of the “things [that] aint right”. I think I feel like the multitudes of cuteness and sentimentality employed in this video are manipulative and bad. I don’t have all of my critical thoughts formulated yet, but maybe putting it in this context will help them along. Here is the video: