Re: Sign building research

Here is a screenshot of a shop I passed this weekend.  I thought it was a perceptive use of font and signage to reflect on.

Link to the website of the store

Sign-building research: Signs, Fonts, and Politics

In trying to decide the aesthetics of a sign project I am working on, I came across an inspiriing and curious video posted by some Ron Paul supporters:

“This a sign that freedom built,” remarks one of the builders at the end.  Literally how to build the sign, the geographical politics of its placement, and the belief in the candidate’s ideals overlap in weird ways.  What are the politics behind sign building (not just for outwardly political campaigns)?  How do the aesthetics of the sign politicize it accordingly?

While it might be less confusing to look to something besides political campaigns as a model, it is a very well analyzed, clear example.  Below I have linked some of the articles I found useful.  One of the author’s put the issue quite clearly when he said “Type is language made visible” (Collins).  How did the candidates craft a language that convinced the public they were sincere?  What are the implications of this assumed sincerity?

So after all this, I think my sign will be white with royal blue, serif font, maybe Baskerville…

 

Links:

To the Letter Born

What font says ‘Change’?